Help your Spanish-speaking employees save for the future

You want to take care of your employees, but we know it’s difficult amid changing business and economic environment. And if you add cultural and language difference, it can be more challenging. That’s why we offer Principal® Hola Futuro (“hello future”) financial wellness education and savings resources to help support your Hispanic employees.

Our approach to building customer experiences goes beyond language.

We leverage the research and insights from Hispanic consumers to help reach them with resources that matter:

Bicultural vs. bilingual

Our unique bicultural approach at Principal^® is broader than language to deliver education that resonate with Hispanic employees.

Transcreate vs. translate

We don’t just translate word-for-word for the Spanish-speaking audience. We transcreate messages to retain financial meaning, while incorporating cultural relevance.

Building confidence

��resources help you connect your employees to often complex retirement education topics helping to build confidence in making financial decisions.

Initial participation in our 401(k) plan was very low among our Hispanic employees. So we took cultural differences into account when providing retirement savings education. We now have a solid participation rate. By investing in our benefits, we retain our employees. They produce better results, which keeps our customers happy.

CFO Structural and Steel Products